Cytiva Global eCommerce Platform
Context
Joined an existing eCommerce platform and took ownership of its evolution — a global expansion into new countries across Asia-Pacific, Latin America, and Europe, alongside a push to move customers away from manual ordering.
My contribution
Defined product requirements and localization approach for the 18-country Cytiva rollout. Led discovery and delivery of features that shifted customer behaviour from manual to digital ordering across all markets. In parallel, drove end-to-end delivery of a new B2B life-science eCommerce platform for Cytiva's partner brand, Pall Medical — built from scratch on shared infrastructure.
Results
18 countries
successfully launched
+24%
increase in total orders after country expansion
46% → 74%
share of digital orders after feature improvements
0 → 1
life-science eCommerce platform built from scratch on shared Cytiva infrastructure (Pall Medical)
AI workflow applied
Leveraged AI across PRDs, wireframes, user flows, and agentic workflows — accelerating delivery cycles and reducing manual effort throughout the project.
Deliverables